about

For Helena Rubinstein, I created a minimalist 3D beauty film focused on the softness, elegance and scientific precision of the cream. The project aimed to balance sensorial delicacy with the idea of advanced skincare research, using soft lighting, controlled reflections and subtle motion to highlight the product’s texture and purity. Through a calm and refined visual language, the film presents the cream as both a desirable beauty object and the result of a precise, carefully constructed formulation.