about

For Initio Parfums Privés, I developed a series of 3D visuals in direct collaboration with the client, designed to support the brand’s digital storytelling and illustrate its vision of fragrance. The project was built around a minimal white environment, where gold powder became a visual metaphor for scent as an invisible yet powerful presence. Rather than creating traditional product imagery, the goal was to translate Initio’s universe into abstract, refined and sensorial compositions, echoing the brand’s focus on the power of scent, emotion and transformation. Through careful lighting, clean materials and a restrained visual language, the images create a sense of purity, ritual and preciousness, allowing the perfume to exist not only as a product, but as an atmosphere, a force and an experience.