about

HERE, I developed a series of projects in close collaboration with Le Gourmer restaurant, whose cocktails were used as the basis for the cocktail visuals, as well as Jus de Provence, a beverage brand sold by the restaurant. I EXPLORED how product imagery can communicate taste, quality and local identity beyond the luxury field with the aim of giving everyday products a more crafted and desirable presence. For the cocktail visuals, the challenge was to translate flavour, freshness and precision through lighting, materials and composition, creating images that felt both appetizing and precious.

For Jus de Provence, I explored a more playful and vibrant direction, while keeping a clean and polished visual language that could suggest taste, freshness and product quality.

The restaurant film took a more emotional approach, moving away from a direct product showcase to focus on atmosphere, memory and place, evoking the feeling of a countryside home, family gatherings and familiar rituals.

Across these projects, the goal was to show that food imagery can borrow from the codes of premium and luxury visual culture while remaining warm, accessible and rooted in everyday pleasure.